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Who is Just ASK?

Just ASK Publications & Professional Development (Just ASK) Inc. is based in Alexandria, Virginia, USA. Established in 1989, Just ASK does long-term multifaceted work with schools, school districts, educational collaboratives, and associations. The products and consulting services we offer emphasize teaching, learning, and leading in a standards-based environment.

Click here for more about Just ASK

Books and Products

The products developed and distributed by Just ASK are designed not only to stand alone but to support professional development initiatives led by district personnel, and to serve as the texts for college courses and workshops led by ASK Group Consultants. These comprehensive resources are designed to meet the needs of new teachers, mentors, experienced teachers, and administrators in a way that ensures that all stakeholders are using the same language to plan, implement instruction, and assess student learning as well as using data to inform decisions.

Click on the following titles to learn more about our books and download a “sneak peek”!

  • Meeting the Needs of Diverse Learners by Paula Rutherford
    This new book is designed to help teachers respond to the needs of the wide range of diverse students in today's classrooms.
  • Why Didn't I Learn This in College? by Paula Rutherford New Teacher resource based on the construct that the best classroom management program is a good instructional program – over 250,000 in print!
  • The 21st Century Mentor's Handbook by Paula Rutherford The mentor’s companion guide to Why Didn’t I Learn This in College? Complete with an extensive mentoring calendar.
  • Leading the Learning by Paula Rutherford A Field Guide for Supervision & Evaluation geared towards administrators and teacher leaders.
  • Instruction for All Students by Paula Rutherford Includes“teacher friendly” tools for experienced teachers and special educators and addresses how to design and deliver quality lessons in a standards-based environment.
  • Mentoring in the 21st Century™ Resource Kit This kit provides the tools you need to construct and implement a comprehensive mentoring program for your school or district.
  • New Teacher Professional Development Kit This kit provides the tools you need to construct and implement a comprehensive professional development program for new teachers.
  • Visit our books and products page to learn more about our other books, videos, DVDs and training materials.
  • Download or request a catalog by clicking here.

Professional Development

Workshops we offer include:

Click here for information about our Mentoring in the 21st Century Institutes.

Resource Center

Here you will find newsletters, articles, success stories, sneak peeks of products, and instructional exemplars. Feel free to access these resources, send them to colleagues, and use them in non-commercial, professional development events.

Click here to go to the Just ASK Resource Center

If you have any questions about the products and services we offer, or would like to find out about quantity discounts, please feel free to email us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call us toll free at 1-800-940-5434.

Thank you!
The Just ASK Team
Just ASK Publications & Professional Development